We first began with the conceptualisation and design of the new Sage Centre logo, keeping to the brief of ‘striking, simple and quintessentially North Coast.’ We chose colours that reflect the beautiful outdoor space that Sage boasts, a font that was simple yet memorable and incorporated a subtle ‘leaf’ emblem to once again symbolise the lush North Coast lifestyle that is epitomised by Sage Centre.
Once we had received the double-thumbs up on the new look for Sage Centre, we began translating this into the website and other marketing collateral. Our team organised a photoshoot with talented local photographer Matt Wilkes to visually capture the essence and vibe of the space and this imagery was then spread across digital and print channels along with the new branding.
We are proud of the finished product of this project and thankful to have been chosen as the agency partner for the redevelopment and relaunch of Sage Centre.