The Ballito Pro
Confab is proudly the event's
brand and digital management team
What our team works on:
+ Marketing Campaign & Digital Strategy
+ 50 Year Edition Logo Design
+ Event Posters
+ Art direction for the event magazine
+ Design of magazine cover and selected pages for 50th Edition Edition
+ Digital banners
+ Street Pole Advertisements
+ Social Media Marketing
+ Website Development & Management
+ Presence at the event to manage social media and other digital elements
Ballito Pro 50th Edition (2018)
When it comes to the sport of surfing in South Africa, actually, the entire continent of Africa, there are few events as synonymous with the legacy of the sport than The Ballito Pro, an event which evolved from the iconic ‘Gunston 500’ that began back in 1969.
With 2018 celebrating the event’s golden jubilee, 10 years since it moved to Ballito and the 100th centenary of the late, great Nelson Mandela our team was honoured to be the agency partner for the event once again. We were tasked to develop the event campaign that would both capture and communicate these milestone events.
We then rolled out this campaign into all of the event’s visual touch-points including its logo, brand bible, event poster, magazine and numerous other marketing collateral for both print and digital platforms.
Our team then rolled out our overall digital strategy including website editing to align the site with the 2018 creative, social media marketing to promote the event and it’s campaign as well as presence at the event for it’s duration to manage the social media and oversee other digital teams including videographers and photographers.
More About the Project
Our team has been the digital and design partners for this event for over 5 years. When we began working on the project, it was the first year that presenting sponsor Billabong came on board. We journeyed with the event, developing it’s marketing campaign and many visual elements until Billabong’s exit at the end of 2018. We then welcomed new sponsor, global core surf brand O’Neill into the fold and our team was honoured to work with the O’Neill South Africa team to roll out the 2019 edition of the event.
We once again developed the marketing and digital campaigns and created a new website incorporating the 2019 design aesthetic and introducing O’Neill’s brand elements.
We also continued our role of overseeing and managing all the event’s digital elements down at the beach; particularly the social media and website components.
As we moved into a new era for The Ballito Pro and welcomed in our new presenting sponsor, O’Neill, it was time for a website redesign in order to not only align it with the brand elements of our sponsor but to incorporate new features, a cleaner design and a better user experience overall. We then managed and updated the website frequently throughout the event as well as incorporated the global live streaming into the site.