U3 Shop

U3 Shop

Logo Design • E-Commerce Development • Digital Marketing

U3 Shop

Union3 are a team of builders, property developers and interior designers who in 2016 decided to take the furniture selling division of their business online. 

Having worked with the Union3 team on their social media marketing since the inception of our business, we were thrilled to undertake another project with these longstanding clients of ours and assist them as they transitioned to an online business. 

After many, many meetings around their table, dreaming about their online store, U3 Shop was finally born and we are proud to have played a part in this project. 

OUR TEAM WORKED ON

New logo for U3 Shop
Ecommerce Store Development
Store Management
Digital Marketing

About the Project

We started right from the very beginning with the conceptualisation of a name and visual identity for U3 Shop. Once the team had agreed on the new name, we then created the logo and other branding elements for U3 Shop. 

Next, we began designing and developing their online furniture store compromising of over 50 products and numerous product variations. The U3 team added their design flair with the product photoshoots and from there, our team built the store, loaded the products, variants and all product information and then worked on the store functionality from checkout processes to payment gateways. 

After months and months of dreaming, planning and working hard, the new online selling portal for Union3 ‘U3 Shop’ went live. Our team then rolled out a digital marketing campaign including Google Ads, SEO, Social Media marketing and advanced advertising as well as email campaigns in order to drive traffic to the store and convert web visitors into customers. 

Thank you to Cliff and Emily for trusting us with this project, we love working with you! 

An online store for www.u3shop.co.za

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Brettenwood Coastal Estate

Brettenwood Coastal Estate

Digital Marketing • Graphic Design • Website Development

Brettenwood Coastal Estate

We were thrilled to begin a partnership with the beautiful Brettenwood Coastal Estate, one of the most exclusive estates in South Africa, early in 2019. Our team was approached to become the marketing and design agency for Brettenwood and our answer was a resounding ‘yes’ to the privilege of working with this incredible North Coast brand, who also happen to be located just a stone’s throw away from our Confab offices. 

The Brettenwood team is a pleasure to work with and we love bringing their ideas and campaigns to life both digitally and in print.

WHAT WE DO

Social Media
Email Marketing
Graphic Design
Advertising
Copywriting

Social Media Management

Our team uses social media channels to both showcase the estate to potential buyers as well as to communicate with existing estate residents. We worked on a photoshoot alongside a talented Ballito photographer Matt Wilkes to capture professional content of the estate for website and social media purposes. Our team also uses advanced advertising tactics to market new property developments through social media to a specific target audience and capturing valuable leads for the estate. 

Email Marketing

Using the powerful channel of email, our team crafts beautiful mailers that are sent out regularly to communicate with the existing Brettenwood database including home owners and tenants, as well as to new leads that we receive through the website.

Graphic Design

We are proud to be the design partner for Brettenwood Coastal Estate and every week we put our design tools to work by creating everything from print media advertisements and marketing booklets to new stationery and branding for the estate. 

When we took over the role of official graphic design agency for Brettenwood, we worked on recreating most of their design elements to ensure a consistent brand voice throughout all of their print and digital touch-points.

A new home for www.brettenwood.co.za

When we took over the marketing and design for the estate, our first port of call was a redesign and redevelopment of the Brettenwood website which had grown outdated over the years and was needing not only a facelift, but to include new functionality to better aid in the overall marketing of the estate. Our team developed a beautiful new website which showcases the luxury coastal estate and also serves as a sales portal listing all of the properties for sale and for rent within Brettenwood. Our team not only manages the website on an ongoing basis but develops dedicated landing pages for each new property development within the estate and uses these pages to capture database information for the purposes of remarketing.

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The Ballito Pro

The Ballito Pro

Confab is proudly the event's
brand and digital management team

What our team works on:

+ Marketing Campaign & Digital Strategy
+ 50 Year Edition Logo Design
+ Event Posters
+ Art direction for the event magazine
+ Design of magazine cover and selected pages for 50th Edition Edition
+ Digital banners
+ Street Pole Advertisements
+ Social Media Marketing
+ Website Development & Management
+ Presence at the event to manage social media and other digital elements

Ballito Pro 50th Edition (2018)

When it comes to the sport of surfing in South Africa, actually, the entire continent of Africa, there are few events as synonymous with the legacy of the sport than The Ballito Pro, an event which evolved from the iconic ‘Gunston 500’ that began back in 1969. 

With 2018 celebrating the event’s golden jubilee, 10 years since it moved to Ballito and the 100th centenary of the late, great Nelson Mandela our team was honoured to be the agency partner for the event once again. We were tasked to develop the event campaign that would both capture and communicate these milestone events. 

We then rolled out this campaign into all of the event’s visual touch-points including its logo, brand bible, event poster, magazine and numerous other marketing collateral for both print and digital platforms. 

Our team then rolled out our overall digital strategy including website editing to align the site with the 2018 creative, social media marketing to promote the event and it’s campaign as well as presence at the event for it’s duration to manage the social media and oversee other digital teams including videographers and photographers.

More About the Project

Our team has been the digital and design partners for this event for over 5 years. When we began working on the project, it was the first year that presenting sponsor Billabong came on board. We journeyed with the event, developing it’s marketing campaign and many visual elements until Billabong’s exit at the end of 2018. We then welcomed new sponsor, global core surf brand O’Neill into the fold and our team was honoured to work with the O’Neill South Africa team to roll out the 2019 edition of the event. 

We once again developed the marketing and digital campaigns and created a new website incorporating the 2019 design aesthetic and introducing O’Neill’s brand elements.

We also continued our role of overseeing and managing all the event’s digital elements down at the beach; particularly the social media and website components. 

A new home for www.theballitopro.com

As we moved into a new era for The Ballito Pro and welcomed in our new presenting sponsor, O’Neill, it was time for a website redesign in order to not only align it with the brand elements of our sponsor but to incorporate new features, a cleaner design and a better user experience overall. We then managed and updated the website frequently throughout the event as well as incorporated the global live streaming into the site. 

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SMG Rocks MINI

SMG Rocks MINI

Social Media Management

#SMGRocks

If you ever see the Confab team driving around Durban in style in one of the latest MINI models, it’s all thanks to one of our long standing social media clients, SMG Rocks. We came alongside the SMG Rocks team in 2016 as their official social media agency partner and what a fun ride it’s been. Confab works with this incredible local dealership to both manage their social media channels being Facebook, Twitter and Instagram as well as occasionally create marketing content for the brand in the form of professional imagery and videos. As as a proudly Durban brand, our team weekly works to not just manage their social media profiles but to increase brand awareness for the dealership, ultimately leading to increased foot traffic through their door.

We set up and manage paid social media advertising campaigns each month to achieve specific objectives and promote various specials and campaigns whilst making sure that through the SMG Rocks social media channels, the essence of the brand is always being clearly communicated.

The SMG Rocks team is one that goes above and beyond for their clients at every possible opportunities and we have learnt incredible amounts from watching the way they do business and value their clients.

WHAT WE WORK ON

Social Media
Content Generation
Paid Advertising

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