AKA Model A
Brand Bible • Branding Elements
AKA Model A
Working on designs for one of South Africa’s top rap artists AKA was a highlight of our 2018.
Our team was tasked with the job of taking AKA’s logo and existing artwork and design the official creative for the launch of his personal new range of smartphones that broke onto the South Africa market in early 2019 named the ‘AKA Model A’. From colours and typography to styling and guidelines, our team created the brand bible for AKA’s smartphone range and then applied this across a variety of design collateral including marketing banners and apparel.
OUR TEAM WORKED ON
The Finished Product
With the need for these designs to correctly reflect AKA’s personal brand as well as be striking enough for this smartphone range to stand out among competition, we opted for bold colours and striking design yet maintained the simplicity that we always love our design work to reflect.
We were proud of the outcome of this project and honoured to have had the opportunity to work alongside the team launching these innovative new smartphones, endorsed by AKA himself, onto the South African market.