Our team started the MRP Foundation social media channels in 2014 and have managed them ever since, adding a few new digital channels to the repertoire along the way; namely, LinkedIn. 

From Facebook to FlickR and all the social channels in-between our team, alongside a highly talented MRP Foundation communications team conceptualises campaigns and then communicates these across the various channels, reaching into the  millions of people every year. We meet regularly to discuss progress, plan campaigns and cover the various events that MRP Foundation has on the yearly calendar, from skills development graduations to the ‘Ride for MRP Foundation’ cycle. There is always something exciting on the go at MRPF! 

Recently, we added graphic design to our service offering as well as began facilitating a few social media workshops with the Professional Retail Programme students to equip them with skills to use social media channels for the purpose of find employment and building their careers. 

Our team uses social media channels to both showcase the estate to potential buyers as well as to communicate with existing estate residents. We worked on a photoshoot alongside a talented Ballito photographer Matt Wilkes to capture professional content of the estate for website and social media purposes. Our team also uses advanced advertising tactics to market new property developments through social media to a specific target audience and capturing valuable leads for the estate. 

We first began with the conceptualisation and design of the new Sage Centre logo, keeping to the brief of ‘striking, simple and quintessentially North Coast.’ We chose colours that reflect the beautiful outdoor space that Sage boasts, a font that was simple yet memorable and incorporated a subtle ‘leaf’ emblem to once again symbolise the lush North Coast lifestyle that is epitomised by Sage Centre. 

Once we had received the double-thumbs up on the new look for Sage Centre, we began translating this into the website and other marketing collateral. Our team organised a photoshoot with talented local photographer Matt Wilkes to visually capture the essence and vibe of the space and this imagery was then spread across digital and print channels along with the new branding. 

We are proud of the finished product of this project and thankful to have been chosen as the agency partner for the redevelopment and relaunch of Sage Centre.