AKA Model A

AKA Model A

Brand Bible • Branding Elements

AKA Model A

Working on designs for one of South Africa’s top rap artists AKA was a highlight of our 2018. 

Our team was tasked with the job of taking AKA’s logo and existing artwork and design the official creative for the launch of his personal new range of smartphones that broke onto the South Africa market in early 2019 named the ‘AKA Model A’. From colours and typography to styling and guidelines, our team created the brand bible for AKA’s smartphone range and then applied this across a variety of design collateral including marketing banners and apparel.

OUR TEAM WORKED ON

Brand Bible
Branding Elements

The Finished Product

With the need for these designs to correctly reflect AKA’s personal brand as well as be striking enough for this smartphone range to stand out among competition, we opted for bold colours and striking design yet maintained the simplicity that we always love our design work to reflect. 

We were proud of the outcome of this project and honoured to have had the opportunity to work alongside the team launching these innovative new smartphones, endorsed by AKA himself, onto the South African market. 

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Hold Me Father

Our team was tasked with the project of creating a visual depiction and brand identity for the ‘Hold Me Father’ EP.

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Ashbourne Lodge

Ashbourne Lodge, Hazyview

Logo Design • Corporate Stationery • Website

Ashbourne Lodge

Any project that gets us out of the office and on an adventure across South Africa is a project that we welcome with arms wide open! When we received the email in our inbox to quote for the redevelopment of the Ashbourne Lodge website, we couldn’t resist taking up Rob and Dawne Topham, owners of the lodge up on their request. We sat with Rob in a cafe in Ballito when he was in town for the weekend to chat about the project and quickly realised that Ashbourne was not just in need of a new website, but a new brand image as well. Rob invited us to drive up to the lodge, situated a stone’s-throw away from the Kruger National Park so that our team could breathe in the Ashbourne air and be inspired by the gorgeous  lodge and it’s natural surroundings in order to draw inspiration for the project set before us. We were treated like kings during our stay and lapped up the stunning Hazyview sights and sounds before making our way back down to the coast to start bringing the new branding and website to life.

OUR TEAM WORKED ON

Logo Design
Business Cards
Letterhead
HTML Email signatures
Web Design & Development

The Finished Product

When conceptualising the new logo for Ashbourne Lodge, we were given free reign to let our creativity run wild and so we knew that we wanted a logo emblem that would be delicate, detailed and in one glance sum up the beautiful surroundings that the lodge is set within. We put pen to paper, or should we say digital pen to digital drawing tablet to create the logo by hand. In the end, it was our Acacia Tree illustration that won the client’s affections and became the new logo for Ashbourne Lodge. We then began to simultaneously work on translating this logo into corporate stationery as well as the design for the lodge’s new website. The site was to feature a visual overview of the lodge as well as the opportunity to book your stay online via the website. In the end we crafted a simple yet striking site for Ashbourne that is both user friendly and easy on the eye.

A big thank you to the ever-hospitable owners of Ashbourne Lodge, Rob and Dawne Topham.

A new home for www.ashbournescape.co.za

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Yucatan

Yucatan Branding Project

Logo Design • Corporate Stationery

Yucatan

We were approached by a local entrepreneur to design the creative for his new E-commerce start up ‘Yucatan’ that sells African Nguni Cow Hides online. The client had a clear vision for his brand, including its name and aesthetic and we were tasked with making this come to life.

OUR TEAM WORKED ON

New logo for Yucatan
Business Cards
Letterhead
HTML Email signatures

The Finished Product

With the client’s careful guidance, our team created an intricately illustrated ‘line-drawing’ styled Nguni Cow Head that would serve as the emblem for the Yucatan Brand paired with bold, complimentary colours and a ‘weathered-look’ font to create a striking contrast. After working closely with the client to fine-tune the design, we presented him with the new Yucatan branding and he loved it as much as we did.

Thank you to the Yucatan team for trusting Confab to bring your vision to life!

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